Zonna beachfront Branded Residences in Playa del Carmen introduces a large-scale luxury residential concept in an exceptionally difficult-to-replicate location: directly on Mamitas Beach and approximately two minutes from Fifth Avenue. The master plan brings together private residences, villas, hospitality and commercial spaces within a beachfront environment designed around lifestyle, wellness and contemporary Caribbean living. The site itself is a defining feature. Zonna occupies 21,806 m² with approximately 200 meters of beachfront, while remaining immediately connected to downtown Playa del Carmen. The master plan includes 171 residential condos, 15 villas, a 64-suite hotel and four commercial spaces, planned across three development phases. The Branded Residence concept is central to the project. Zonna is conceived as a hospitality and lifestyle brand focused on wellbeing, design and connection with the surrounding environment. Its residential philosophy is organized around the relationship between private living, the broader Zonna experience and personal wellbeing. Architecture is by Sordo Madaleno, whose design uses soft curves, expansive terraces and landscaped spaces to connect the buildings visually with the Caribbean. The architectural language is contemporary yet warm, with a strong emphasis on outdoor living and the natural setting. The residential collection is unusually diverse. Condo layouts range from one to three bedrooms and include double-height lofts, large terraces, private jacuzzis and, in selected residences, private pools. Documented interior areas begin at approximately 62 m², while larger layouts extend well beyond 150 m² indoors and include substantial private exterior areas. The collection expands further with villas and penthouses. Penthouse configurations include up to five bedrooms, with selected models offering private rooftops, swimming pools, jacuzzis, bars and oversized terraces. Villas range from one to three bedrooms and include several double-height and rooftop configurations. Amenities are extensive: swimming pools, jacuzzis, rooftop pool and jacuzzi, Beach Club, spa, gym, Kids Club, private restaurant, Sport Bar, Juice Bar, Culinary Center, solarium, fire pit, Speakeasy, cinema, golf simulator, beauty salon and barber, coworking, game room, meeting room, bowling alley and gamer room. Controlled access, covered parking and 24/7 security complete the residential experience. Where is Zonna located? Directly on Mamitas Beach, approximately two minutes from Fifth Avenue. What type of residences are available? Condos, lofts, villas and penthouses, with documented configurations ranging from one to five bedrooms. For buyers looking for genuine beachfront ownership without giving up the walkability of downtown Playa del Carmen, Zonna combines location, architecture, hospitality and an unusually broad residential collection. Contact L'Agence for current availability and purchasing conditions.